DrivenPeople, the technology platform transforming how operators recruit drivers across the bus, coach, and HGV industries, has announced the appointment of Duncan Kendal as Strategic Advisor. As an Ex-Amazon and Wickes Executive, Kendal brings a wealth of operational experience to support DrivenPeople’s ambitious national expansion.

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Powering the UK’s driver workforce

DrivenPeople, part of the WeMove Group, enables transport operators, local authorities, and logistics providers to quickly find and hire compliant, high-quality drivers through its digital platform. The business is scaling rapidly across the UK, supporting the full spectrum of driver needs—from school contracts and public transport to freight and logistics.

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Kendal held senior operations and logistics roles at Amazon, Argos and Wolseley and has built high-performing, tech-enabled systems at scale. His appointment will help DrivenPeople accelerate platform development, streamline driver onboarding, and strengthen relationships with key national operators.

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Daniel Mould, CEO of DrivenPeople, said:

“Duncan has led some of the most complex workforce operations in the UK. His expertise in scalable systems and workforce strategy will be invaluable as we expand DrivenPeople into a market-leading solution for transport recruitment.”

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Driving smarter, safer, faster hiring

As Strategic Advisor, Kendal will guide the business on growth strategy, operations, and compliance automation —ensuring operators and councils can fill critical roles quickly and reliably across a growing number of regions and sectors.

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Duncan Kendal commented:

“I’ve seen firsthand how critical it is to have the right people in the right place at the right time—especially in transport and logistics. DrivenPeople is tackling this challenge head-on with smart technology and a bold vision. I’m excited to support their journey as they reshape how the UK finds and manages its driver workforce”

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Looking ahead

With hundreds of drivers already onboarded and a growing presence across the UK, DrivenPeople is positioned to become the go-to platform for operators needing reliable, compliant staffing—whether for daily school routes, logistics contracts, or seasonal demand spikes. Kendal’s appointment marks a major step forward in that journey.

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